Strictly black and white uniforms are a thing of the past
Wait staff dress code has changed greatly over time. Black pants, white shirt and a bow tie have long been synonyms for wait staff, however today there are many new materials that are of better quality and are more comfortable. Even though “old school” restaurant or hotel owners are difficult to adopt change, the fact remains that strictly black and white uniforms are a thing of the past.
Staff dress code has over time become softer, more casual and also more interesting. Today more than ever, it is important to create your own image that will set you apart from the competition. One of the factors is the visual identity, and a big part is played by the wait staff and their look.
Undoubtedly, well chosen uniforms and their design will contribute to uniqueness of a restaurant or a bar. External appearance is equally important for the staff that is not in direct contact with customers.
High-end restaurants are very conservative when it comes to wait staff appearance
Large hotel corporations have handbooks regulating the appearance of their staff to reflect their philosophy and stile. Hotels, hotel chains and high-end restaurants are very conservative regarding staff appearance therefore do not tolerate visible tattoos, piercing, unusual hair cuts or hair colors, flashy jewelry, etc.
Wearing a vest or a sweater over the uniform is not allowed and shirt must be changed every day. Black shoes are worn, closed, not too high and perfectly clean. Socks are mandatory, even in the summer and must be of a neutral color. Hair must be clean and off the face and any hair accessories must mach the uniform. Beard is tolerated but must be grown over vacation and trimmed regularly. Make-up is to be worn but not in intense colors. Perfume is to be discreet however staff handling the food is not allowed to wear it. Jewelry should also be discreet, a small ring or small earrings, but brooches or badges on the uniform are not acceptable.
Cafés or bars break the dress code monotony
Most cafés, bars or night clubs nowadays try to break the dress code monotony by harmonizing the look of their staff with interior design. It is also very important for a staff member to be recognizable among the customers.
Staff in these types of places looks more casual. Bow ties have been replaced by regular ties, most are wearing classic pants, some even jeans, and a t-shirt, usually provided by one of the sponsors. Staff also wears long aprons and sometimes hats, with sponsor logos or bar’s own logo.
Some places have theme nights when wait staff dresses up according to the given theme. There are also restaurants that promote traditional cuisine and national customs where wait staff dresses into original traditional attire.
Appearance affects the first impression
First impression wait staff leaves on a customer is said to be very important. Making it good depends on the uniform, shoes, hair, personal hygiene and general attitude. Clothes that don’t stand out nor are overly distinctive represent serious and professional approach to work.
Clothes must be moderate, appropriate and send positive messages. It depends on the vision of a hotel or a restaurant whether the staff will wear uniforms or other types of outfits. Striving towards variety is desirable while being careful to differentiate wait staff from customers.
Wait staff is responsible for creating a positive atmosphere
In order to be successful, activities of a business are to aim at satisfying the end user of a product or service and in the restaurant business this means taking care of the customer.
Success of a restaurant entirely depends on the aforementioned factor. Along with successful communication, how the staff looks is very important since staff members are in direct and close contact with the customer at all times.
Fully satisfying the customer demands capable and motivated staff that knows how to politely communicate, efficiently serve, respects those main principles of customer relations and is aware that – only the satisfied customer will come back!