Cocktails are very popular summer drinks that provide multiple enjoyment, refreshment, relaxation, vitamin or caffeine infusion. Beautiful colors and taste, attractive look and creative serving ideas will spice up your bar offer.
Consumption of cocktails during the summer season increase almost by 200%, so be sure to have something on your cocktail menu for each one of your guests. Be free to set up high prices on these consumption because guests are accustomed to pay a lot for these drinks, but also put on your cocktail list simple attractive cocktails that are affordable for not-so-deep pockets.
Everyone should be happy in your bar. Enjoy in the summer with your guests!
Top 10 Summer Cocktails 2017
What kind of cocktails your guests will commonly order depends on type of clientele that visits your bar, and you should adapt a selection of cocktails on cocktail menu to their needs. But top cocktails that you certainly need to include in your offer are classics like Martini, Manhattan, Mint Julep and Mai Tai. Here comes also cocktails that are right now very popular like Bloody Mary, Long Island Ice Tea, Tequila Sunrise, Cosmopolitan, Bahama Mama and cocktail with very unattractive name – Zombie! Allow me to tell you the story about each one of them.
Martini is one of the oldest classic cocktails. It is mix of gin and vermouth. Over the years, the martini has become one of the most popular alcoholic beverage. HL Mencken Martini said that it was “the only American invention that is perfect as the sonnet” and EB White called it “the elixir of quietude .” This favorite drink of James Bond should be served with an olive or lemon peel, depending on customer’s preference.
Follow this traditional recipe for Martini preparation. It is quite easy to make it. Pour gin and dry vermouth into a mixing glass for cocktails (shaker) with ice cubes, shake it well and pour into chilled cocktail glass. Garnish cocktail with green olives or twist of lemon peel.
The ratio of gin and vermouth was traditionally 1:1 but during the 20th century it has been constantly changing so during the 1930s and 1940s the common ratio was 3:1 or 4: 1. During the second half of the 20th century, the ratio of gin and vermouth varies in favor of gin-and so this ratio was as follows: 6:1, 8:1, 10:1, 50:1 or even 100:1!
Tip: An interesting variation is formed by adding orange juice in this classic cocktail. Your cocktail master just made â€‹â€‹a completely new drink – cocktail Bronx!
Manhattan is another mandatory classic on your cocktail’s list. Historian and specialist for cocktails, David Wondrich, said that this cocktail is originated at the Manhattan Club in New York City in the early 1870s, where it was invented by Dr. Iain Marshall for a banquet hosted by Jennie Jerome. This is one of everyone’s favorite cocktail because of its simplicity, strength and urban image that it carries. Its pink color and attractive appearance is another reason why ladies often choose Manhattan.
How to prepare Manhattan?
In a tall glass pour sweet red vermouth, Rye or Canadian Whiskey, Angostura bitter. Gently mix. Stirred over ice, strained into a chilled glass, garnish with Maraschino Cherry, and served straight up.
3. Mint Julep
Mint Julep is also very popular among the classic cocktails. It exists for more than a century and it is associated with the south of USA, Kentucky Derby in particular. Its main ingredient is whiskey – bourbon and fresh mint.
You will need these ingredients to prepare the Mint Julep: Bourbon whiskey, fresh mint leaves, powder sugar and water.
In a highball glass gently muddle the mint, sugar and water. Fill the glass with cracked ice, add Bourbon and stir well until the glass is well frosted.
Mint Julep is traditionally served in tall silver glasses and decorated with mint leaves.
4. Bloody Mary
This is definitely not a classic cocktail but is very popular. The alcohol component is vodka. This is the most complex cocktail in the world. Vodka is mixed with tomato juice and many different spices and flavors. More precisely Worcestershire sauce and Tabasco sauce, celery, several types of pepper, lemon juice and salt. It is ideal cure for hangover.
How to prepare Bloody Mary? Fill the large glass with ice and add liquid component. Stir the mixture well and then add dashes of Worcestershire Sauce, Tabasco, salt and pepper. Pour all ingredients into highball with ice cubes. Stir gently. Garnish with celery stalk and lemon wedge or even with carrots. (optional).
5. Mai Tai
“Maita” in Tahiti means “good. Yes, Mai Tai tasted very good and it is very popular cocktail for all lovers of rum. For its preparation we use two kinds of rum. It dates back to 1944.
Mai Tai is preparing in the following way. Pour into a shaker crushed ice, bright rum, gold rum, Orange Curaçao, Amaretto, Grenadine and lime juice and stir well. Pour the drink into a big glass and garnish with pineapple or maraschino cherry.
6. Long Island Iced Tea
Long Island Iced Tea does not actually contain tea (Camellia sinensis) as it is in its name. This refreshing summer cocktail is made â€‹â€‹from equal parts of four types of alcoholic beverages: Vodka, Gin, Tequila and Rum. You will also need Triple Sec, Coca Cola, Lemon juice and ice. Coca Cola and lemon juice give to this cocktail refreshing taste of iced tea.
You will not need shaker for this cocktail preparation. Put ice inti tall glass and then pour liquor in no particular order, then add Triple Sec and lemon juice. Fill the glass with Coca-Cola. Garnish with a slice of lemon and a straw. That’s it.
7. Tequila Sunrise
Today, Tequila Sunrise is quite different from original Tequila Sunrise cocktail. The name comes from its color that resembles the color of a summer sunset that comes from dense ingredients in cocktail, Grenadines syrup and Creme de Cassis (dark herbal liqueur).
Original cocktail were made from Tequila, Creme de cassis and the Grenadine syrup and today’s more popular version is made from Tequila, Orange juice and Grenadine syrup. Cocktail dating back to 1930th and its author Gene Sulit initially served it in the Arizona Biltmore Hotel.
Popular version was invented by Bobby Lazoff and Billy Rice in California in the early seventies of the last century.
Preparation is simple, and does not require mixing. First make quality natural orange juice and then add the Tequila and Grenadine syrup. When the syrup comes to the bottom decorate glass with straw and a slice of orange.
Cosmopolitan, dating back in 1927. and it was favorite drink of the legendary singer Madonna but its popularity has grew especially with the popularity of the TV series Sex and the City where it becomes favorite drink of Carrie Bradshaw and her friends. So today Cosmopolitan gets image of a modern, urban and feminine cocktail.
Beautiful rose color and serving in a martini glass Cosmo gives to lady everything she needs power, strength, femininity and foremost classical quality.
What you need for preparation? Vodka, Triple Sec, Cranberry juice and freshly squeezed Lime juice. Add all ingredients into cocktail shaker filled with ice. Shake well and double strain into large cocktail glass. Drinks should have a nice bright pink color. Pour into a martini glass and decorate with lime wheel.
9. Bahama Mama
Bahama Mama is another cocktail with sweet, fruity taste for rum lovers. It is suitable for the preparation of large quantities of cocktails for cocktail parties. Bahama mama is preparing from three kinds of rum, light rum, dark rum, coconut rum, orange juice and pineapple and cherry syrup.
Pour equal amounts of rum in a glass filled with ice, add orange juice and pineapple juice, and at the end the cherry syrup. Garnish with a slice of orange, cherry and straw. Stirring is not necessary.
Zombie is the ideal choice for lovers of rum. Its fruity taste conceals an extremely high content of alcoholic beverages. Many restaurants and bars restrict consumption of Zombies to two drinks because of the high percentage of alcohol in this cocktail. Otherwise unwanted over drunk guests are guaranteed.
In the past Zombie has been served warmed, today this drink is known as a Hot Zombie. According to the original recipe, Zombie cocktail contains three different kinds of rum, white, golden and dark rum, lime juice, Falernum (sweet almond and ginger syrup ), Angostura liquor (herbal liqueur), Pernod, the Grenadines and “Don’s Mix” – a combination of cinnamon syrup and grapefruit juice. Stir the ingredients in a shaker with plenty of crushed ice. Pour into glass and top with the high-proof rum.
Because of the high proof rum, this cocktail could be lit if you want. Garnish with slices of lime and orange.
If your bar have trained bartender or cocktail master then you could put in your offer DIY cocktails and fulfill all guests wishes. Let your guests make their own cocktails. They will fill like they made some signature in your bar. This can be a very interesting show for all present and opens the door to the treasury of new recipes and flavors in your bar.
For inspiration it will be enough that your guest tell to your bartender cocktail color or to describe the taste that he or she wants, and your cocktail master will make special masterpiece just for them!
Creative Cocktail Promotion Tips and Ideas
I will give you few tips and ideas for creative promotion of your cocktail menu:
- During the summer season you can organize a school for cocktail preparation. During this educative promotion serve cocktails at promotional prices. Of course inform your guests about this event through all available channels.
- Establish contacts with local producers of fruit, and offer to your guests a fresh fruit juice directly from the farm at the best prices. Use this facts for your restaurant or bar promotion.
- Old fashion house made syrups are very popular like syrups of lemongrass, pomegranate, cardamom, ginger, cinnamon and rosemary. Mixed with alcohol or soda (kids are crazy about it) gives new approach to old fashion aroma
- Do not forget about Happy Hour! This is an ideal opportunity to promote your cocktail menu! Select a time when usually you don’t have much guest in your bar and give special discount on specific cocktails only to ladies. They will feel special and guys will surely come too!
Summer is a time of rest, love and enjoyment. A good cocktail will make you feel like it’s summer every day in a year!